We are a full-service packaging design agency that provides our customers with the best possible expertise in the field of packaging design. Our comprehensive range of services covers everything needed in the packaging design process, from sketching experiences to implementing and testing finished packages. We are located in Finland, but we operate globally, serving our customers around the world.

Packaging design refers to the design of a product’s packaging appearance and structure, taking into account both consumer needs and preferences as well as the requirements for product protection and transportation. A good package attracts customers, communicates clearly and concisely about the product and its features, and protects the product throughout its life cycle.

Our solid experience in packaging design and working with international mega-brands has given us a broad professional skillset that allows us to guide our clients to the right solutions. Our expertise covers both high-quality packaging design recipes and best practices for creating commercial success and competitiveness. We utilize this knowledge and high expertise in each assignment to achieve the best possible design solution for the client.

Creativity is a combination of experience, know-how, and magic for us. We strive to create packaging solutions that captivate the marketplace, create experiences, function in the logistics chain, are cost-effective and value-adding, and take environmental values into account. Finding the right solution for the right need is a matter of honor for us.

Responsibility is an important principle for us that guides all our design work. We carefully choose packaging materials and the solutions we create so that they represent environmentally respectful raw material resources, manufacturing methods, and recyclability.

Packaging design expert

Our specific expertise in the field of packaging design covers the following aspects:

  • Structural design
  • Graphic design
  • Brand and portfolio perspective
  • Certified color management
  • Materials and sustainable development
  • Global implementation
  • Transportation tests
  • Certified color management
  • Materials and sustainable development
  • Global implementation
  • Transportation tests

In structural design, we focus on creating functional and innovative shapes for packages that support product features and improve usability and storage. We also take into account the manufacturing process and the properties of materials so that the end result is not only visually pleasing but also cost-effective and easy to produce.

In graphic design, we consider the client’s brand identity and marketing communication goals. We create visual solutions that stand out from competitors, grab the consumer’s attention, and communicate the product’s value proposition clearly.

From a brand and portfolio perspective, we help our clients define and develop packaging strategies that support their business objectives and strengthen their brand’s position in the market. This can include designing different packages for different market segments or different product families, for example.

Print material variants are an essential part of packaging design, as they enable efficient print production and flexible packaging customization for different markets and needs. We ensure that print materials are of high quality and meet technical requirements as well as customer expectations. If so agreed with the customer we can manage graphical variants of packaging for different language areas.

Certified color management ensures that packaging colors are consistent and accurate across different production batches and printing methods. We make sure that colors comply with the customer’s brand guidelines and remain consistent across different materials and manufacturing processes.

Materials and sustainable development are particularly important to us. We always strive to find environmentally friendly and sustainable material alternatives that support packaging goals while also meeting functional requirements. This may mean using renewable raw materials, improving material recyclability, or reducing packaging weight.

Global implementation means that we are able to serve our clients around the world, offering them locally tailored solutions and support for their packaging design needs. As an international player, we have a deep understanding of the requirements of different cultures and markets, which helps us create successful packaging strategies and concepts for consumers in different countries.

Transportation tests are an important part of the packaging design process, as they ensure that the finished packages can withstand the stresses caused by transportation, storage, and handling. We test the durability and protection of the packages under various conditions and simulate their transportation so that we can make necessary adjustments and improvements before starting mass production.

Packaging design services for companies

Our strength in packaging design is based on our extensive expertise and experience in various industries, which allows us to provide comprehensive and effective solutions for our clients’ packaging needs. Each project is unique to us, and we always strive to deeply understand the client’s business, products, and target groups in order to create tailored and distinctive packaging design solutions.

In collaboration with our clients, we develop packaging plans that meet their business objectives, brand strategies, and budget requirements. It is important to us that our clients are satisfied with the end result and that their packaging solutions support their business growth and success in the long term.

In addition, we invest in continuous development and innovation in the field of packaging design, so we can always offer our clients the latest and best solutions for their packaging needs. This means, among other things, tracking new materials, technologies, and design trends as well as continuously improving our own skills and processes.

When you choose us as your packaging design partner, you can trust that you will receive expert and experienced service as well as tailored and innovative solutions that support your business success. We work closely with you from the beginning to the end of the project to ensure that the end result meets your expectations and fulfills both functional and aesthetic requirements.

Our diverse team consists of professionals from various fields, including designers, project managers, technical experts, and material specialists, who work together to create the best possible packaging solution for each client. We continually develop our own expertise and stay up-to-date on the latest trends and innovations in packaging design so that we can provide you with the best service.

We understand that the importance of packaging design for businesses is constantly growing and that it is an increasingly important part of their marketing and sales strategy. That’s why we are committed to helping our clients create packaging design solutions that stand out from competitors, add value to the product, and attract consumers.

Whether it’s a new product launch, brand update, or packaging redesign, we are ready to helpyou achieve your goals and create successful packaging solutions. Contact us today so we can start working together and develop a packaging plan tailored just for you.

What is good package design?

Good package design is a combination of aesthetics, functionality, and sustainability. It starts with understanding the target audience, the product, and the brand identity. Here are some key aspects to consider when creating a successful packaging design:

Research and understanding

The design process starts with thorough research and understanding of the target audience, product features, and the brand’s values and positioning. This helps in creating a package design that effectively communicates the brand message and appeals to the target audience.

Package functionality

A well-designed package should not only look good but also serve its purpose effectively. This includes providing adequate protection to the product during transportation and storage, ensuring ease of use for the consumer, and considering aspects like stackability, shelf space, and retail display requirements.

Aesthetics of the package

The visual appeal of the package is crucial in capturing the consumer’s attention and differentiating the product from its competitors. Good package design should incorporate the brand’s visual identity, using appropriate colors, typography, imagery, and other design elements to create a cohesive and attractive appearance.

Sustainability

As environmental concerns become more important for consumers and businesses, it’s crucial to consider the sustainability of packaging materials and design. This may involve using recyclable or biodegradable materials, minimizing packaging waste, and optimizing the package design for efficient use of materials and resources.

Adaptability

Package design should be adaptable for different markets and product variations. This includes designing for different languages, cultural preferences, and regulatory requirements, as well as considering how the design can be easily modified for different product sizes, color variants, or price points.

Cost-effectiveness

The cost of packaging plays a significant role in the overall product pricing and profitability. It’s important to strike a balance between aesthetics, functionality, and sustainability while keeping costs in check. This can be achieved by optimizing material usage, simplifying the design, and considering the manufacturing processes involved.

Testing and validation

Conducting tests and evaluations throughout the design process is essential to ensure the package performs well in real-world conditions. This may involve testing for durability, protection, and ease of use, as well as conducting consumer feedback sessions and market research to validate the design’s appeal and effectiveness.

Collaboration and communication

Effective communication and collaboration between the design team, the client, and other stakeholders involved in the packaging process (such as manufacturers and suppliers) are crucial for ensuring that the final design meets the desired objectives and requirements.

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